A UNIQUE STORY
The 901 collection has more than 50 years of history captivated in one watch. Paying tribute to the iconic air-cooled Porsche 911’s, the dial is made from vintage 911 parts. The subtle references to the design of the original 911 is our way of paying tribute to one of the most iconic sports cars ever created.
901 was the name originally intended for the legendary Porsche 911. In the autumn of 1964, at the Paris Auto Salon, Porsche presented their successor to their 356 model. Unfortunately for Porsche another car maker had claimed ownership of any three digit numbers with an ‘0’ in the middle. Porsche, therefore, simply replaced the ‘0’ with the number ‘1’. We found this story too good not to include!
The 901 collection is powered by a top-tier automatic movement; the Miyota calibre 9100. Produced by the world-renowned company, Miyota, the 9-series represent their top series of movements.
THE ORGAN DONOR
The 911 Porsche saw the dawn of light in 1963, when it was first introduced to the public at the Frankfurt Motor show in Germany. The design of the Porsche 911 traces its roots to the early sketches drawn in 1959 by automotive engineer and founder of Porsche, Ferdinand “Butzi” Porsche. The Porsche 911 replaced the Porsche 356 and was developed as a more powerful – yet at the same time comfortable – replacement. Since the introduction of the 911, it has achieved a legendary status and is the sports car with the most iconic design as the 911 has stuck to its original design philosophy throughout the last 50 years. The 911 is world famous for its evolutionary design approach. A design that has stood the test of time to this day. So will your 901 timepiece.
The very shape of the 901 collection is strongly inspired by the soft corners and characteristic rear air grille of the iconic Porsche 911. The 911 is perhaps the most iconic sports car of all time and looking at the design now and then, the changes have been subtle. A clear indicator that the 911 design stood the test of time. So will your 901 timepiece.
The caseback is inspired by the highly distinctive Otto Fuchs rims of the classic 911´s – and even the rotor is decorated to resemble the drilled brake discs! The iconic “Fuchsfelge” was designed by Otto Fuchs in the early 1960´s, when Porsche approached the designer as they needed a very special wheel for their prototype of what was to become the Porsche 911. The rest is history.
The crown itself is designed to mirror the horn cap of the early 911 steering wheels. The REC logo on the crown has a story of its own. Look carefully and you will notice three gears: One for Recover, one for Recycle, one for Reclaim– the very DNA of the REC concept.
Every single watch is engraved with the Vehicle Identification Number (VIN) of the salvaged 911 from which it was made – not to be mistaken with the serial number of your watch which you find on the caseback. The VIN plate cut-away area is a discrete reference to the number plate cut-in of the modern 911´s.
The power reserve disc at 12 o´clock is created to resemble the fuel – and oil gauge of the early 911´s. On the 901-01 and 901-03 the back disc is all black when fully charged, whereas on the 901-02 the disc is all white when fully wound. The 901 Collection has a power reserve of more than 40 hours.
Your 901 timepiece comes with a scanable Story Card – which is both NFC and QR compatible – taking you directly to a video documenting the stories, anecdotes and origin of the specific car which became part of your watch.
- Diameter 44mm
- Height 13mm
- Opening diameter 37mm
- Weight 110g
- 3 Hands / Day / Date / Month / Power Reserve
- Skeleton, chrome and red printed hands
- Superluminova on hands & indices
- 4-Piece gungrey PVD & stainless steel case
- Grey textured top dial
- 2 years full warranty
- 3 ATM, 30 meters
- Reference Miyota cal. 9100 movement with rotor decoration
- Type Mechanical, self-winding
- Frequency 28,800 VPH (4.0 hz)
- Power reserve +40 hours
- Jewels 26
- Case 316L Stainless steel
- Top glass Sapphire Crystal with 3 layers of anti-reflective coating
- Caseback glass 5x K1 Mineral Crystal
- Handcrafted metal dial made from a recycled Porsche 911. Each dial is coated with a grey, semi-transparent layer of lacquer ensuring that the patina does not “spread” to other parts of the watch.
- Strap Width 24 mm
- Double black calf leather strap with protective inner lining, quick-release system and alcantara pattern.