James was born into a racing family with his father competing in national saloon car racing in the 1960s. James started working in Formula 1 in 1998, before moving to start up Aston Martin Racing in 2005. James opened Sports Purpose in 2018.
Sports Purpose is our attempt to create a slightly different type of car garage. A garage that believes in and promotes the use of cars. A salesroom where cars are beautifully presented and where research and authenticity are paramount but held in check by an equally strong desire to have fun.
We are Porsche guys first and foremost but we recognise that Porsche were not the only manufacturer of the kind of ‘sports purpose’ that we enjoy. We intend to showcase and stock other great drivers’ cars as well as an ever-changing collection of posters, parts and memorabilia.
We have the extreme good fortune to be based at the Bicester Heritage estate in Oxfordshire, England. Located under an hour from London by train (and famous for the nearby retail outlet shopping village), the owners of Bicester Heritage have truly delivered on their vision of a community for car enthusiasts and businesses. The technical park is a positive and special place for us to be based.
Our buildings are in the MT Yard, which is really at the centre of the estate. If Sports Purpose is about enjoying cars, then we could not have found a more perfect location.
We don’t really have office hours. We live and breathe cars and are happy to be in touch at any time of day. Do contact us for a chat or to make an enquiry, either about a car that we might have in stock or which we could source for you.