James was born into a racing family with his father competing in national saloon car racing in the 1960s. James started working in Formula 1 in 1998, before moving to start up Aston Martin Racing in 2005. James opened Sports Purpose in 2018.
Sports Purpose is our attempt to create a slightly different type of car garage. A garage that believes in and promotes the use of cars. A salesroom where cars are beautifully presented and where research and authenticity are paramount but held in check by an equally strong desire to have fun.
We are Porsche guys first and foremost but we recognise that Porsche were not the only manufacturer of the kind of ‘sports purpose’ that we enjoy. We intend to showcase and stock other great drivers’ cars as well as an ever-changing collection of posters, parts and memorabilia.