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Porsche sales record in 2022 – 911 outsold Taycan

12.01.2023 By Richard Lindhorst
Porsche sales record in 2022 – 911 outsold Taycan

After Porsche was able to deliver over 300,000 vehicles to its customers for the first time in 2021, this sales record was topped again in 2022. Despite difficult political circumstances, sales increased by 3% year-on-year. Porsche delivered a total of 309,884 vehicles around the globe.

Porsche’s probably most groundbreaking company year defies crises and semiconductor shortages

Not least because of Porsche’s IPO on September 28, 2022 is likely to go down as one of the most groundbreaking years in the company’s history. Yet 2022 was also marked by crises for Porsche. The war in Ukraine, continuing strict corona lockdowns in China and major delivery problems in the semiconductor segment also caused problems for Porsche.

“In this difficult environment, we have succeeded in fulfilling the dream of owning a Porsche for more customers than ever before.”

Porsche Board Member for Sales and Marketing Detlev von Platen on the fiscal year 2022

“The many challenges caused by the war in Ukraine, interrupted supply chains and the ongoing semiconductor crisis have shaped the past year and put us to the test”, Detlev von Platen, member of the Executive Board for Sales and Marketing at Porsche AG, nevertheless summed up positively. “So I am all the prouder of the entire Porsche team. In this difficult environment, we have succeeded in fulfilling the dream of owning a Porsche for more customers than ever before.”

Porsche sales increasing in Europe, stable in North America, slightly down in China

While Europe recorded growth of seven percent, Porsche’s sales figures in North America did not increase. They are at almost the same level as in the previous year. Instead, sales in China declined for 2022. However, the two percentage points do not cloud the overall balance. Particularly as imports are still causing problems due to the continuing strict Corona regulations.

Porsche AG
     thereof Germany28.56529.512+3%
North America79.16679.260+0%
Overseas and Emerging Markets39.93745.141+13%
Source: Porsche AG
Porsche sales record 2022 - Taycan falls behind 911 again
The Porsche Taycan was not quite able to maintain its strong sales figures from 2021. Supply bottlenecks, especially in the semiconductor area, prevented a better result.

Porsche 911 ahead of the Taycan again – parts availability prevents even more sales

While Porsche’s sales figures for the 911 increased by five percent (40,410 deliveries), they recorded a 16 percent decline for the Taycan to 34,801 vehicles delivered. Parts availability and supply bottlenecks made an even better result impossible. The 911 thus reversed the trend from 2021 in favor of the Taycan.

SUVs continue to form the commercial backbone of the Porsche brand. A total of over 182,000 units of the Cayenne (95,604) and Macan (86,724) were delivered. They thus share 58.8 percent of Porsche’s vehicle sales among themselves, while the 911 – once the brand’s drawing card – accounts for only 13 percent of sales. The figures are completed by the Panamera, which was delivered 14 percent more frequently, with 34,142 units, and 18,203 Porsche 718 Cayman and Boxster.

“Porsche is in a solid position”

Meanwhile, Management Board member Detlev von Platen is optimistic about the company’s future. “On the sales side, results have been positive in 2022,” said the Board Member for Sales and Marketing. “Porsche is in a solid position. And we’re building on that basis.”

© Porsche AG

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