Porsche passion in Gatsby style

It is the year 1951. Born in Austria, Maximilian Edwin Hoffmann signs a contract with Ferdinand “Ferry” Porsche for the import of sports cars from Zuffenhausen to the USA. Max Hoffman was a visionary and thought big. When Ferry Porsche remarked in the course of the talks that he would be happy if Hoffman could sell five cars in a year, Max Hoffman replied with determination: “If I do not sell five of these cars a week, I am not interested in this business. ”

“If I do not sell five of these cars a week, I’m not interested in this business.” Max Hoffman

It completely worked out. The Americans revealed an unimagined passion for European sports cars. In the same year, the Porsche 356 won the prize for the most interesting car at the “Concours d’Elegance at Watkins Glen.

Hoffman was also a racing driver

Another push for the Porsche brand was a clever move. Hoffman himself took part in various races in a Porsche. The agility and excellent driving characteristics of German sports cars inspired the Americans. In the first year already 32 cars were imported. Three years later, almost 600 Americans bought a Porsche.

The Porsche Crest

What probably only the fewest know: Also the so well-known Porsche crest was the idea of Max Hoffman. He convinced Ferry Porsche during a lunch that Porsche absolutely needed a suitable emblem and designed the crest on a napkin. As early as 1953, the world-famous emblem graced the steering wheels of the Porsche models. Max Hoffmann and Porsche, a true picture book story. The importance of the American market for Porsche as a whole was far from being foreseeable at the time. The rest is history. The Maximilian Hoffman died in 1981.

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If you want to learn more about the event just follow this link: www.driventoamerica.com

Copyright Bilder: Markus Klimesch
Text: Markus Klimesch