For aesthetes and enthusiasts: The 000 Magazine.
Remember when car magazines were captivating? When they arrived at your doorstep and you knew you were in for hours of quiet pleasure? In a world of ever-thinning magazines that are 50-70% filled with advertising, 000 founders Pete Stout and Alex Palevsky decided to buck the trend with 95% editorial content and long immersions to create an alternative to a nice evening out – and an elixir for today’s endless dropdown notifications and hyperlinks that pull you out of a good read. The result is “Triple Zero,” a quarterly art magazine that also happens to be about Porsche. The name is a nod to the brand’s three-digit model number and a promise to explore Porsche from its origins without skimping on pages or possibilities….
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In 9×12 format and beautifully printed on high-quality 80-pound paper, each issue weighs three pounds (!) and features 260 pages covering all facets of Porsche. These pages are packed with exceptional photos in lush layouts, thought-provoking stories, unseen archival images, photos of original documents, and insider information. In a world where media is becoming cheaper and easier, 000 is a haven where timelessness is valued more highly than topicality.
